Ghanafuo.com editor, David Mawuli, takes a look at how Sarkodie is keeping up with his loyal fans.
|Sarkodie dinning with his fans|
He might be hard to reach but trust me, when it comes to strategies that maintain brands at top level, Sarkodie has at least a ‘fair idea’.
Sarkodie over the years has been growing his fan army “Sark Nation” at a fast pace, making many industry players and brands wonder how he is doing it.
|Sarkodie during 2016 VGMA soundcheck (Source: Sarkodie's Facebook page)|
Today, Sarkodie can pride himself with over 2,800,000 followers on social media (Twitter, Istagram and Facebook). Aside that, his “Sark Nation” fan army has five official sub-fan armies. The armies which include Team Sarkodie, Sarkoholics, Sark Daily, Sark Natives and Sarkoholics (USA branch) have grown from nothing to nearly 50,000 followers on Twitter in a few years. Their respective Facebook pages have over 100,000 followers. These armies are only social media – not to talk of those off social media.
I have witnessed a couple of Sarkodie’s own organised concerts where he receives nothing less than thousands of attendees (I am yet to witness hundred thousand attendance). Apart from his homeland Ghana, Sarkodie has a large fans across Africa, Europe and America. He has flew outside his homeland to perform for thousands of fans in these continents.
|Sarkodie loves kids too (Source: Sarkodie's Facebook page)|
So I ask, how does he do this?
I have been monitoring the “Illuminati” hitmaker over the years and I think he is more than the word ‘smart’. He uses a simple tool to connect with everyone – and that is social media.
Over the years, Sarkodie has accepted social media, understood how it affects his brand in the digital age and realised how he can stay connected with his loyal fans. Sarkodie don’t just take it serious – he takes it personal with emotions.
|Sarkodie's fans (Source: Kwabena Awuku Photography)|
When he lost one of his loyal fans, he took to his social media pages and made a promise.
Today, Paa Kwasi’s soul will be proud of him wherever he is.RIP Paa Kwasi ... My biggest fan in the world ... Miss you lil bro hope I'm making u proud pic.twitter.com/rGKRo6zCfe— KingSark (@sarkodie) January 9, 2016
Also, Sarkodie checks on everyone. Sometimes, when he wakes up, he goes straight to Twitter and Facebook, and asks how everyone is doing.
He gives out free credit because he knows they spend internet bundle to follow him.
He announces his tracks…
And later gets in touch with them to know how they are consuming.
He endorses them anytime they represent him.
💯 support SarkNation pic.twitter.com/wjkrbQeA9U— KingSark (@sarkodie) January 5, 2016
He praises them – a sort of motivation for them to do more!
SarkNation won't take NO for an answer !!! pic.twitter.com/E01O3e60gk— KingSark (@sarkodie) January 5, 2016
He always shows appreciation for their keen support.
SarkNation loud AF 😂😂 ... All I got to is get the work done n leave the rest for them !!! Who wouldn't want that??? 😁— KingSark (@sarkodie) January 5, 2016
He goofs around with them just like a normal human with his family.
Let's do something Fun #SarkNationBeLike 😂— KingSark (@sarkodie) January 5, 2016
Lecturer y3 adwuma na aban be tua w'akatua no 3nhy3 nkolaa no ...— KingSark (@sarkodie) December 23, 2015
He takes some time to reply their tweets.
Wanna people dey there https://t.co/63pKHEbiDT— KingSark (@sarkodie) December 23, 2015
He be real enough https://t.co/gInSU6rcGV— KingSark (@sarkodie) December 23, 2015
Commodity 😂😂😂😂 ebe so?? https://t.co/rj9nUdyoyA— KingSark (@sarkodie) December 23, 2015
Can someone explain please as I continue my verses??? 😊 thank you https://t.co/lT6wjN0q4H— KingSark (@sarkodie) December 23, 2015
He keeps them updated with what with his achievements.
He takes their advice. That’s great!
He takes them to church on Sundays (sometimes). That’s a good example of a role model.
Church was good Today ... Blessed Sunday... 🙏🏾🙏🏾🙏🏾 ... Now who's joining me next Sunday ??Sarknation ...Wud yall love to worship with me ??— KingSark (@sarkodie) December 20, 2015
And on top of all, engages them physically, gets up-close and personal, and dines with them. If you can dine and wine with your favourite artiste or role model, what else do you want?
#AmorCocina with Fans ... Dinner #GoodFood ... Priceless moments with people who appreciate you pic.twitter.com/RooW9PlidO— KingSark (@sarkodie) February 23, 2016
Man of the night ... Looked 👌🏾... Highest @jay_cash_GH #DinnerWithSark #AmorCocina pic.twitter.com/yvXZ7sooi6— KingSark (@sarkodie) February 23, 2016